Archive for October 25, 2011

Health plans turning to e-Learning to train remote sales teams

There is no disputing that the Internet has transformed how we do business. Among myriad other developments it has freed businesses to expand across the nation and globe. The numbers are undeniable. A new Forrester report states that 62 percent of information workers in North America and Europe now work remotely. Market research firm IDC forecasts that 75 percent of the U.S. workforce and 35 percent of the global workforce will be mobile by 2013.

The upside is enormous as efficiencies are found for less cost. Still, there are challenges and some remain daunting. Among the most pressing is how best to train these increasingly far-flung personnel. As travel and logistical considerations made traditional face-to-face classroom approaches both too inflexible and too expensive, a new solution became necessary.

An increasing number of organizations are finding the answer to the Internet revolution on the Internet in the form of e-learning. The American Society for Training & Development (ASTD) reported that in 2009 27.7 percent of all formal learning hours were online, a jump from about 23 percent in 2008.

Not surprisingly, these trends are dramatically impacting healthcare organizations as well. This is particularly important for staff tasked with supporting and managing health plans. Given the frequent changes and updates made to insurance plans, it is critical that health plan sales teams, channel resellers, and other partners have the most current information.

But making the change to e-learning can be difficult, especially when those with whom you are dealing are scattered across the globe. In our next post, we’ll address a few tips for helping your health plan staff make the transition to e-learning. In the meantime, be sure and register for our upcoming webinar December 8 on Emerging Learning Trends in Healthcare: How to boost channel engagement, learning and retention.

Till next time,
Steve
viaLanguage

viaLanguage excited to announce winners of third annual Healthcare Translation Grant

At viaLanguage, we like to recognize, celebrate, and support those organizations that are making a difference in the health care of those communities with limited English proficiency. That commitment was the genesis of our Healthcare Translation Grant program, and remains its mission.

With that focus in mind, we were pleased and proud to recently announce our third grant recipients—Akron Children’s Hospital (ACH) and Caring Health Center (CHC). These are special organizations. ACH is the only one in its community offering a Language Access Services (LAS) Program, which is critical as Akron is a refugee resettlement area. This means it must contend with a broad range of languages and cultures, from Nepali and Burmese to Karen and Spanish speaking.

CHC, meanwhile, works with the rapidly growing immigrant populations arriving in and around Springfield, MA. Among those they must serve are people from Vietnam, Russia, Iraq, Turkey, Bosnia, Ukraine, Somalia, Sudan, and Liberia, among others. In 2010 alone, nearly 7,000 of CHC’s patients preferred a language other than English.

The viaLanguage Translation Grant is a unique in-kind donation program. We seek out those organization that contributing the health care of these underserved populations. For their leadership and commitment, ACH and CHC will each receive $1,500 of in-kind translation services.

If you work for an organization or know of one that deserves to be recognized, encourage them to apply. At a time when the health care challenges can seem overwhelming, it’s never been more important to spotlight those organizations that are helping lead the way.

Till next time,
Steve
viaLanguage