One of the many benefits you derive by working with a seasoned language services provider (LSP) is access to their wealth of knowledge about translation, technology, and, if you choose well, your industry. The good ones apply that experience to help you achieve your communication goals, while keeping costs down.
Experience has taught us that cost-cutting opportunities can appear in the most unexpected places. Consider this: You likely don’t give much thought to the font you use in your print communications. But if they’re on their game, your LSP does. Why? Because that seemingly simple decision can impact the bottom line.
The reality is different fonts require different amounts of ink. For the typical drug or medical device manufacturer, for example, simply choosing Century Gothic over Arial could save the company thousands of dollars in ink and paper costs.
Printer.com recently conducted a test, pitting fonts against each other to find the “greenest” and most economical options. Arial, a very popular style, was used as a benchmark. The winner? Century Gothic took the top spot, using 30 percent less ink than Arial. Ecofont and Times Roman rounded out the top three. Check out the Printer.com link for the rankings and associated costs.
I understand that fonts are not directly related to medical translation. But they’re not unrelated either. The point is that your communications campaigns are composed of a multitude of choices, some as small as the font you use. It’s how you navigate those choices that makes all the difference.
About the author: Reymond the Marketing Manager and is the administrator for VIA's Speaking Healthcare blog and claims no authorship over this post. Read more from this author