Health plans turning to e-Learning to train remote sales teams

There is no disputing that the Internet has transformed how we do business. Among myriad other developments it has freed businesses to expand across the nation and globe. The numbers are undeniable. A new Forrester report states that 62 percent of information workers in North America and Europe now work remotely. Market research firm IDC forecasts that 75 percent of the U.S. workforce and 35 percent of the global workforce will be mobile by 2013.

The upside is enormous as efficiencies are found for less cost. Still, there are challenges and some remain daunting. Among the most pressing is how best to train these increasingly far-flung personnel. As travel and logistical considerations made traditional face-to-face classroom approaches both too inflexible and too expensive, a new solution became necessary.

An increasing number of organizations are finding the answer to the Internet revolution on the Internet in the form of e-learning. The American Society for Training & Development (ASTD) reported that in 2009 27.7 percent of all formal learning hours were online, a jump from about 23 percent in 2008.

Not surprisingly, these trends are dramatically impacting healthcare organizations as well. This is particularly important for staff tasked with supporting and managing health plans. Given the frequent changes and updates made to insurance plans, it is critical that health plan sales teams, channel resellers, and other partners have the most current information.

But making the change to e-learning can be difficult, especially when those with whom you are dealing are scattered across the globe. In our next post, we’ll address a few tips for helping your health plan staff make the transition to e-learning. In the meantime, be sure and register for our upcoming webinar December 8 on Emerging Learning Trends in Healthcare: How to boost channel engagement, learning and retention.

Till next time,
Steve
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