Tag Archive for boomers

Preparing for aging boomers includes medical language translation

We all know America’s baby boomer generation is reaching the time when they will become eligible for Medicare benefits. This is true for Medicare-eligible LEP populations as well. Reaching this important market sector requires, and in many states demands, translating into their native language.

Medicare Marketing Strategies 2009 is geared to help healthcare professionals address new regulations, while growing and retaining market share. Among the presentations, Francisco Garbayo, Director of Emerging Markets and Corporate Performance with Regence Group, a long-standing viaLanguage customer, will discuss “Medicare Marketing to the Latino Population.”

The Regence Group won the 2008 “Best of Blues” award for their marketing program nationally,  so Francisco is sure to have some great ideas to share.

The conference will take place March 24-26, 2009, at the Holiday Inn Crystal City, Washington, DC. We look forward to seeing you there!

Nancy Pautsch
Strategic Account Executive