As a result of the Affordable Care Act’s impact on the 2014 landscape, health plans are preparing their mandated documents such as the Annual Notice of Change (ANOC) and Evidence of Coverage (EOC) earlier than usual. The ANOC/EOC is a critical component of your plan as it provides details about coverage, costs and more. This may sound simple enough, but this year insurance plans need to take into account more than just earlier timelines. As a result of the recent reform, 12 million new customers and 11 million small businesses will flood the insurance market in January. Many of these new consumers will come from households that are not only more culturally and linguistically diverse, but that have never had health insurance before.
Navigating the new health exchanges and healthcare system is challenging enough for seasoned professionals, let alone for someone who doesn’t speak English as their first language. And with October and the open enrollment period right around the corner, health plans will soon need to find new strategies to effectively communicate with their new and diverse customers. Bridging the language gap is essential to ensuring diverse communities enjoy equal access to healthcare, because true understanding happens when people can internalize the material in their native language. So whether it’s ANOC/EOC’s, SBC’s, or any of the other numerous communications your plan will soon be sending out, the key is to ensure that you are truly reaching your market in a meaningful, effective way.